実践ビジネス英語 Friday, May 10
1) Lyons and Nissen agree that Americans are now sharing many things. In contrast to the nation's past emphasis on owning as much as possible. Lyons cites the Internet as one reason why saying people have grown accustomed, for example, to sharing things on social networking sites. Nissen adds that the economic downturn is discouraging young people from purchasing expensive items like cars and houses.
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Rental Generation (3)
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2) thought-provoking: We often use "provoke" to mean give rise to, induce. You'll hear about things that "provoke" fear, tension, debate. But as far as I know, "thought" is the only one we commonly use in this hyphenated style "thought-provoking."
3) We also have the noun "provocation," which refers to incitement,
something that provokes or stimulates some feeling or behavior. He gets angry at the least provocation means someone will get angry with just a little incitement to do so.
4) go against: This means to act in opposition to, to be contrary to
something, as in "Company X's sale strategy 'goes against' conventional wisdom about marketing." or "Punishment without a trial 'goes against' the principles of democracy."
5) It can also mean that something doesn't develop favorably for someone. For example, "An election might 'go against' the liberal candidate."
6) go for: In this case, "go for" means be true of, apply to. I read an article the other day that said business people should be very cautious what they say. And according to the article, that "goes for" communication of any kind including email and social media networks.
7) trump: This means to defeat, to win out over a competing thing or person. You could say, "Company A has 'trumped' Company B in annual sales." or "This new hybrid model 'trumps' all its competitors in terms of mileage."
8) as opposed to: This means in contrast to or rather than. "Company A sold 250,000 units in December 'as opposed to' 200,000 in November." or "John's very outgoing 'as opposed to' Mary who's quite introverted."
9) take something as a given: If something is "taken as a given" it's seen as fact as certain to happen or be. "Hot muggy weather is a given during Tokyo summers." for example.
10) weigh someone down: Be a burden to someone. In this case, financially as if there's a weight on their shoulders, dragging them down, hindering them. It can also refer to an emotional burden. You might say, "Peter is 'weigh down' by anxiety over the company's future."
11) give up on: Garcia is using this to mean abandon something to stop trying or hoping because we feel there's no chance for success. I've tried to keep a diary several times over the years, but I finally "gave up on" the idea. I don't have the time or the dedication.
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【原稿チェック： Hitromi, Hiroko, Kodo Ogata】
【ディクテーション： Sanae】
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