実践ビジネス英語 Thursday, May 9
1) Lyons says a growing number of people are renting certain items instead of buying them including his sister Jane who rents toys for her children. He says she does so to help keep her house tidy and because her kids quickly become bored with their toys. Nissen says more and more companies are entering the specialized rental market as the United States has entered an age of collaborative consumption.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- -
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Rental Generation (2)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- -
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
2) go the rental route: When we "go the something route," we take a certain approach, follow a certain path. "Some newspapers have 'gone the online only route,'" for example. They no longer have print editions, just online editions.
3)You don't say: This is a common expression used to mean "Really? That's surprising." Americans often use it sarcastically. Imagine you have a colleague who's always making mistakes. If someone told you, "John messed up the data again," you might reply, "Really? 'You don't say.'"
4) make sense: Garcia means something is understandable because the logic, the reasoning behind it holds up. For example, "It 'made sense' for the company to discontinue that product. It was cannibalizing sales from other items."
5) the way someone sees it: Lyons uses this to mean in someone's assessment, as in "'The way I see it,' that company is failing because of its lack of innovation."
6) get rid of clutter: Here "clutter" is a noun, and it refers to things that fill up a space in a messy way or with too many items. You might say, "There's always a lot of 'clutter' on her desk, pens, empty water bottles, several days of newspapers."
7) There is also the verb form. "She has a lot of stuff 'cluttering' her desk." and adjective "cluttered." "It's hard to find things in a 'cluttered room.'"
8) akin to: That's similar to, Garcia is saying. That's like something. You could say, "A very high risk investment is 'akin to' gambling," for example.
9) niche market: Nissen is using "niche" to refer to a specialized market. And you can pronounce this word "ニッチ," "ニッシュ," or " ニィシュ." All any of the three are fine. "Niche" can also mean a situation or activity that's especially suited to a person, their abilities, personality, whatever. Imagine someone who's worked in many different fields, but never really done well. If they find their "niche" in marketing, then marketing is an area in which they finally succeed if only feel comfortable.
10) say: Nissen uses "say" to mean approximately. For example, "A round-trip ticket between Tokyo and New York at this time of year would cost, 'say,' 200,000 yen." It can also mean for example, as in "One of our executives uh..., 'say,' John, should have a meeting with our new supplier."
【原稿チェック： Hitromi, Hiroko, Kodo Ogata】
【ディクテーション： Sanae】
