実践ビジネス英語 Thursday, September 13
1) Collins says student ambassadors can earn up to several thousand dollars a year, and acquire skills that help with their job search after graduation. She also says there was a confusion in the past about what was ethical and that reputable companies now make sure their ambassadors are open about their activities. However, one student told Umemura she thought companies were taking advantage of people's desire to help their friends.
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Brand Ambassadors in Action (5)
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2) disoriented: A "disoriented" person is confused about where they are, where they are going or what they are doing. I got very "disoriented" myself on one of my first days at college. All the buildings looked the same at night. And I couldn't figure out where I was or how to get to my dorm.
3) anywhere from to: Anywhere, anything within this range, Collins is saying. A hotel room can cost "anywhere from 10, 000 yen to 50,000 yen," you might say, or the company plans to hire "anywhere from 20 to 30" new employees.
4) win-win scenario: Lyons uses this to mean a situation where both of two sides benefit. For example, I just saw an article that said, "Direct yen-yuan trading between Japan and China would be "win-win" for both countries."
5）I've also heard this used in situations where one person or party has two good choices. Imagine, you are trying to choose between two different cars. Both have good mileage and other features, so it's a "win-win" situation. Either choice would be fine.
6) make a point of: This means making sure to do something you consider important, to treat a certain action as essential. You might "make a point of" returning emails within 24 hours, for example, or "make a point of" taking the stairs instead of the elevator.
7) disclose: This is to make something known, reveal it. Cabinet members "disclose" their personal assets every year, for example, or a company will get in trouble if it doesn't "disclose" all its income.
8) Right, and you'll often see the term "full disclosure," which refers to being completely open and honest about something or revealing all the facts.
9) push: In this case, "push" means attempt to get someone to buy something or accept it. It can also be a noun. For example, XY electronics is giving its new computer a big "push" with an enormous ad campaign.
10) strike a balance between: Achieve a balance between two things, Lyons is saying, achieve a compromise. Businesses try to "strike a balance between" making a profit and protecting the environment. Company employees try to "strike a balance between" work and family.
11) forthright: If someone is "forthright", they are direct and honest. Imagine a seminar on entrepreneurship, opening one's own business. Hopefully, the presenters will be "forthright" about all the challenges and risks involved.
