実践ビジネス英語 Wednesday, July 29, 2015
1) Pearson tells the H&B staff about his upcoming trip to Healdsburg California, a place popular with foodies and located in the middle of wine country. He says his tour includes a winemakers dinner, where local wines are matched with local dishes, and that Healdsburg restaurants are drawing attention because many offer farm-to-table cuisine. He defines this as a movement that emphasizes producing and consuming food locally.
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Farm-to-Table Living (1)
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2) magnet for
A person or a place who draws a lot of something to them like they are a magnet. You could say, "Country X is a 'magnet for' a foreign investment thanks to its generous tax breaks." Or "He's a 'magnet for' crazy girlfriends."
3) value for the money
Around the middle, Pearson says, "The Healdsburg food tour is great 'value for the money.'"
4) be paired with
Here "pair" is a verb meaning join two things in a set, put two things together. For example, "Each new employee 'is paired with' a veteran staffer who will train them. Or "Sarah's' been paired with' Tom on the new marketing campaign. They'll work on it together."
5) epicurean delight
Here " epicurean " is an adjective meaning related to the pursuit of sensual pleasure, especially the enjoyment of good food and comfort. It can also be a noun meaning a person who lives that kind of life. For example, "He's a dedicated epicurean, only eats at very posh exclusive restaurants."
6) buzz
"Buzz" can mean talk, gossip, such as "What's the latest 'buzz' in the computer industry? What's going to be the next big breakthrough?" It can also mean strong interest or attention on something, like, "Their new laptop is generating a lot of 'buzz.' It's been featured in lots of magazines."
7) get a firsthand look at
Down towards the bottom, Pearson says, "It's a good way for me to 'get a firsthand look' at an interesting marketing trend."
8) place a premium on
Here "premium" means value. If you "place or put a premium on" something, you value it. You attach importance to it, such as, "We 'put a premium on' initiative here. Employees are encouraged to submit original proposals."
9) circle
Sort of in the lower middle, Person says, "There's a lot of buzz about Healdsburg in foodie 'circles.'" Here "circle" means a group of people with the same interests, activities or jobs. Things like, "She is very influential in political 'circles.'" Or "People in manufacturing 'circles' are optimistic about next year's sales."
10) fine dining
Again, towards the middle bottom Person says, "Many of the town's 'fine dining' spots feature farm-to-table cuisine. "Fine dining" is high quality eating experiences, at places that use better ingredients and have a more luxurious atmosphere. You could say, "Demand for a 'fine dining' was strong this fiscal year with restaurant owners reporting firm profits."
11) If may I ask
Down at the bottom, Umemura says, "What's "farm-to-table" cuisine, 'if may I ask'?" We often use this about questions that might be intrusive or inappropriate in some other ways. Umemura is probably thinking "Umm... if this isn't a dumb question, uh.. you know, if this isn't something that I should already know." Imagine, someone at your company got fired. You might say to a colleague, "Umm... 'If I may ask,' what happened?"
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実践ビジネス英語 Thursday, July 30
1) McMillan says that farm-to-table movement began when people got fed up with the taste of ingredients shipped from far away. And Pearson says such foods were often unreliable nutrition-wise. He adds that people were concerned about genetically modified foods as well. McMillan points to the disappearance of heirloom and open-pollinated produce, and concerns that overly centralized food production and distribution is environmentally harmful and unsustainable.
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Farm-to-Table Living (2)
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2) not to mention
This means in addition to, besides what we just said. For example, "We've got to meet with three clients tomorrow 'not to mention' the staff meeting at five."
3) stealthily
Quietly and secretly so we don't get noticed, such as, "Company X has been 'stealthily' buying up stock in Company Y." Or "Company X is 'stealthily' wooing top executives from other companies."
4) heirloom
McMillan uses "heirloom" in the botanical sense meaning an old variety maintained by gardeners and framers especially in isolated or ethnic communities. It can also mean a valued possession that's passed down through the generations of a family, things like, "This vase is a family 'heirloom.' My great-great-grandmother brought it from Europe."
5) environmentally harmful and unsustainable
If something is "unsustainable," it will eventually use up a resource or permanently damage that resource. It can't be continued indefinitely. And this isn't limited to the environment. You could say, "This generous retirement package is 'unsustainable' or 'isn't sustainable.' The company won't be able to keep paying for this."
6) get the picture
I understand the situation, I see what is going on, things like, "'I get the picture.' She wants to do little work but take most of the credit."
7) score low
Around the middle, Pearson says "These food products often 'scored low' in terms of nutritional reliability." They performed badly in some way like getting a poor grade or rating on a test. You could say, "That supplier 'scored low' in terms of pricing. They were much more expensive than the industry standard." Or "She 'scores pretty low' on etiquette. Her business manners are terrible."
8) make one's way
Person goes on to say, "Many people are concerned about how genetically modified foods have been 'making their way' into restaurants and supermarket produce departments. To "make one's way" is to go in a particular direction or to a particular destination. You could call a colleague and say, "I just left the station and I'm 'making my way' to the office." Or "He 'made his way' through the audience to the stage."
9) add to that
Down towards the bottom, McMillan says, "Add to that the steady disappearance of heirloom and open-pollinated fruits and vegetables." This is an additional factor and additional element in some situation, like "Air fare can be so expensive. 'Add to that' the cost of a hotel and food, I can't afford to go on vacation."
10) imaginative
Down at the bottom, Umemura talks about the Japanese TV program where a chef uses local ingredients in imaginative ways, new, different and intriguing ways. I once saw an imaginative commercial in Japan for lipstick. It showed a woman putting lipstick on her sexy boyfriend as a joke while he was sleeping. The unspoken message was apparently "Use our lipstick and you'll get a boyfriend like this."
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実践ビジネス英語 Friday, July 31, 2015
1) McMillan describes a place called Agridream near Phoenix, Arizona. He says that it is a so-called agrihood: a residential development based around a working farm. According to McMillan the idea is to transplant the firm-to-table model to a cooperative living environment. And such communities are increasingly common. He says the most successful agrihoods eventually provide for the food needs of the entire community.
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Farm-to-Table Living (3)
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2) leave one's stress behind and unwind
We can "leave something behind," not take it with us metaphorically as well as literally. You could tell a fiend, "'Leave your worries behind' and just enjoy your vacation." To "unwind" is
to relax like you are unwinding a rope that was tightly wrapped around something. Imagine like that tightly wrapped rope in your shoulders or in your mind and you unwind it and make it straight and loose. I watch movies to unwind or take a long bath.
3) agrihood
McMillan says that agridream is what's known as an agrihood: a residential development based around a working farm.
4) take root
Right in the middle, McMillan says, "Farm-to-table living seems to be 'taking root' around the country."
5) transplant
Move something from one environment to another. Moving an organ from one person's body to another's is also called a "transplant." You could say, "How are the 'transplants' from the research department doing in sales? Are they getting the hang of things?" Have the ... how are
the people who moved from the research department to the sales department doing?
6) reach the point where
Reach the level, the degree where this is happening. McMillan could also have said "get to the point where." For example, "His fatigue has 'gotten to the point where' he is making mistakes."
reach the point of no return = もう引き返せないところに来ている
7) outgrowth
This means a result, a consequence, something that stems from something else. For example, social unrest can be an outgrowth of income disparities.
8) eat, drink and enjoy
Up at the top, Pearson says, "All you have to do on the Healdsburg food tour is 'eat, drink and enjoy.'" There is also an old expression "eat, drink and be merry." It also means enjoy yourself. You could say at a holiday party, "No business talk, everybody. Let's just 'eat, drink and be merry.'"
9) what is known as
McMillan says, "Agridream is 'what's known as' an agrihood." It's called by this name. It's referred to by this name, things like, "Mary is 'what's known as' a life coach. She helps people achieve their goals at work and at home."
10) behind
About two-thirds of the way down, Pearson asks, "What's the concept 'behind' these agrihood communities?" What's in the background? What's underline? For example, "We need to find out what's 'behind' this drop in sales. What factors are causing this?"
11) community garden
Down at the bottom, Collins says, "Agrihoods can be seen as a natural outgrowth of things like 'community gardens.'" A garden shared jointly maintained by a certain group of people. We also have "community property," assets that are jointly owned by some group. The tissue boxes in my office are always "community property," for example.
【原稿チェック： Hiromi, Cecile】
【ディクテーション： Sanae】
