実践ビジネス英語 Friday, September 7
1) Collins says nearly ten thousand students will be working as brand ambassadors nationwide this fall, aiming to garner some of the billions college students spend every year. As a result of their efforts, many students will become life-long customers of certain brands, and companies learn how to market to them, she says. Adding that, students also influence buying habits back home. Lyons asks what kinds of students companies want to hire.
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Brand Ambassadors in Action (3)
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2) That's not chump change.: "Chump change" is a relatively new expression. It originated in the 1960s, apparently. It means an insignificant amount of money. So if "something is not chump change," it is not an insignificant amount of money. It’s a lot. A union might reject the company's offer of a pay raise, for example, if it thinks the increase "is chump change."
3) gain insight from: "Insight," seeing into something. Collins is talking about gaining understanding of the true nature of something. "I 'gained a lot of insights into investing from' that seminar, for example." or "John shared his 'insights from' 25 years in the advertising business."
4) pure gold: That's extremely valuable, Lyons is saying. He also could have said insights like that are worth their weight in gold. Imagine an excellent Japanese-English dictionary, which always has the words you are looking for. You could say, "This dictionary is worth its weight in gold."
5) under-25 set: In this case, "set" means a certain group of people who share some characteristic. For example, a new digital device might be popular among the high school "set," in other words, kids in high school.
6) in practice: Umemura means when something is actually done in the actual application of something. It's very often contrasted with "in theory." Imagine a company that decided to start work at 7 a.m. In theory, this would give employees more time off in the evenings. "In practice," however, employees might be sleepy and resentful about having to get up so early.
7) be in demand: Be sought after, be desired, in other words. For example, "Mary 'is in big demand' as a medical translator." She gets many requests for her services, in other words. Or "Telephone cards 'are not in big demand' anymore, are they?"
8) business undergrad: This is another very common abbreviation. The long version is undergraduate. Likewise, we call graduate students, "grad students."
9) shoot for: Aim for, in other words, seek to achieve something. The company is shooting for a ten percent increase in sales this year.
